There are different ways to do this, but we chose to work with an organisation called Ekos – a New Zealand-based, international non-profit enterprise that specialises in helping companies and individuals to measure their carbon footprints.
Ekos was chosen because of the nature of the projects they fund. Rather than just planting pine forests, they invest in indigenous reforestation and the protection of rainforest in the Pacific. That fits neatly with our own business ethos of reducing waste and caring for the environment. They don’t take ‘shortcuts’ and take a long term view, as do we.
Our business operations were analysed, including flights, freight, waste, petrol consumption and even how many nights were spent in hotels. Once we knew the extent of our carbon footprint, Ekos helped us to offset it by selling us carbon credits.